Campaigns designed to drive awareness into EE's gaming partnerships using innovative channels and methods to interact with customers.
Tools used: Figma, Cinema 4D, Adobe After Effects, Illustrator, Photoshop
A rich media campaign hosted on the Sinch platform, showcasing the launch of Starfield alongside other Xbox Game Pass titles and EE’s ultrafast broadband plans. I created a cohesive and engaging user experience by designing the landing page, editing the promotional video, and producing all campaign visuals.
The campaign resulted in a 7.7% click-through rate and 88.4% engagement rate, highlighting strong audience interest and excitement.
Another rich media campaign, promoting the highly anticipated launch of Final Fantasy VII Rebirth exclusively on PlayStation 5. The campaign highlighted a PS5 Console bundle for EE customers. I designed the visuals, created the MMS, animated the engaging promotional video, and developed the landing page.
The campaign achieved a 7.2% click-through rate and 96.4% engagement rate, driving significant interest in the gaming package.
An MMS and email campaign in partnership with Activision to engage EE gamers ahead of the game launch. Featuring striking visuals and action-driven messaging, it encouraged opt-ins for exclusive benefits and achieved strong engagement, reinforcing EE's connection to gaming audiences.
